Reviewing academic papers for marketing assignments has lead to some interesting reading on types of shoppers. In particular, reading about recreational shoppers has been enlightening, because as a child of the 80s and teen of the early 90s the idea of the recreational shopper makes intuitive sense to me.
According to Brown, Pope and Voges(1), “Recreational shoppers enjoy the act of shopping regardless of whether a purchase is made or not.”
By my guess when considering Australian lifestyles, this type of shopping is on the rise, and to the detriment of general culture. The development of mega-malls like Westfield Bondi Junction means the shopping center more than ever is a destination, and an ends in itself. Does recreational shopping have any redeeming values? Social interaction I guess, and developing personal style could be a plus (though not really a very noble goal). But generally, recreational shopping feels like a big cultural void.
It is all very sad.

(1) Brown, M., N. Pope, et al. (2003). “Buying or browsing?” European Journal of Marketing 7(11/12): 1666-1684.